Insider Marketing Tips

Would you believe me if I told you that many times the solution to skyrocket sales on a slow selling digital product or physical product such as a double din car stereo, is to raise the price? When I first started to market online, I didn’t truly understand this concept. I used to ask myself why customers would actually want to pay more for a product. It just seemed like it was a myth straight out of bizarro world.

Of course this was before I learned about “perceived value”. A higher priced product is usually perceived to have a more significant value in the customer’s mind. Now that I have been marketing online for well over ten years, I have seen this phenomenon in action countless times.

A famous Internet marketer I once knew put this theory to the ultimate test by first giving away an ebook for several months, then he turned around and sold it for $47 a pop. Amazingly, he sold thousands of copies and without a doubt proved his point; perceived value is an extremely critical psychological tool.

The kicker is, while he got a few positive comments about his ebook while he was giving it away, he was absolutely flooded with positive reviews when he began selling it. This is because of the perception that since the ebook was free, the content didn’t hold any real value. However, when people had to pay for it, the content became much more valuable to them.

It was comical, but true.

This is why you should never be afraid to raise the price of your products, especially if one of them isn’t selling well. This not only can boost sales, but also increases your profit margins substantially. I have done this many times and it works like a charm, even though it isn’t always successful. If you find sales are dropping off significantly after the price increase, then nothing is stopping you from lowering the price again. If sales remain the same, you will have increased your profit margins. Do you see how powerful this concept can be?

If you are afraid to test your pricing points, you will never reap the substantial rewards that can come with it. Never be afraid to take action.

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This is one of my best internet marketing tips I have ever shared, so pay close attention! Back in the day, many online marketers used to buy expired domains to piggyback off their traffic. However, this strategy is no longer effective and has been put on the proverbial bamboo cutting board.

Google has now claimed that when an expired domain changes hands, all backlinks are reset and the domain’s PR is set back to zero. Of course there are still a number of marketers who swear this strategy still works. I can tell you from my experience that if you are in the practice of buying expired domains for their SEO value, it is no longer effective.

An alternative to this method is to buy a domain before it expires. This is usually more expensive, but Google is said to not frown on this practice. This means of course that the domain you purchase will retain its backlinks and PR rank. You will then benefit from the traffic and established page rank for this domain.

Buying domains that are already established can be a very effective way to get a big head start in any niche. Some people may scoff at paying upwards of $1000 or more for an established domain, but when you consider the time and money it takes to build notable traffic and search engine ranks, many of these domains can be downright bargains.

Of course you must do your due diligence before buying any domain. Be sure that the site’s SEO and traffic value is in line with the cost and that it isn’t being linked to from any bad neighborhoods. This could save you from many unexpected surprises in the future!

There are thousands of marketers engaging in this practice of buying established domains on a daily basis and reaping the rewards. Why shouldn’t you be one of them?

This is easily one of the most important free online marketing articles I will ever write.

If you are using WordPress, you are needlessly engaging in this deadly game without even knowing it. Every day countless bloggers are shocked to find that their blog is lost forever because of a critical mistake; they didn’t backup their MYSQL database.

This database is THE single most important piece of data running your blog. Many bloggers simply don’t understand that their MYSQL database resides on a separate folder on the host server. They assume that downloading the WordPress folders to their hard drive is the proper way to backup their blog.

When faced with a server crash, these bloggers are then slapped with the harsh reality that their entire blog has been wiped out completely. Some people are even naive enough to think their hosts have made a backup of their databases. Three years ago, I was faced with this exact scenario when my Website host had a major server crash. My host told me that I needed to use my MYSQL database backups to restore my blogs, which of course I didn’t have (I did have plenty of salty tears, however).

Believe me when I say, you don’t ever want to be in this position! Years of hard work vanished down the virtual drain and I had to start over from scratch. However, the good news is that I am going to show you how to protect your all important WordPress databases with 10 minutes worth of work. You will then have your blog humming like one of those beautiful old muscle cars!

Ready? Set… Go…

Step one:

Go and download the “WordPress Database Backup” plugin here:

http://www.ilfilosofo.com/blog/wp-db-backup

Step two:

Install the plugin on your blog.

Step three:

Set the plugin to your desired specifications. I use either a weekly or daily backup, depending on how often I post to each specific blog. You can then have the backup file downloaded to your hard drive or sent to your email. If you use the email option, be sure to check the attachment file limit from your email provider. If the backup file attachments are over the limit, I suggest using another email account for this task.

Even if you took the time to grab a bite to eat, that should of taken about ten minutes. Ten minutes to save you from utter and complete hell, not to mention give you peace of mind. Now when faced with a server crash, you will have the required data to restore your blog quickly and easily.

No need to thank me, but feel free to send donations my way if you feel the urge.