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One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses.

In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem to be a logical choice.

Why Entrepreneurs Make the Mistake of Cutting Their Marketing Budgets

If you have taken a close look at the magazines that arrive in your mailbox every month, you may have noticed they’ve been down-sized… and it wasn’t the publisher’s idea.

Advertisers are running for hills in droves as they pull back and slash their marketing budgets - in many cases by half. The result is formerly burgeoning magazines that are now a shadow of their former selves.

It’s a tempting… but very dangerous strategy. Especially when you consider that your company thrives on both client retention and new growth to survive.

To stay out of economic harms way, you need to keep your marketing momentum at full throttle even during a recession. And now is the BEST time since your competitors are hiding from potential customers. Your marketing will really stand out even more!

But, if you think that “hunkering down” through an economic storm is the way for your business to survive a recession…

Here Are the Top 10 Sure-Fire Ways to Kill Your Small Business

1. STOP MARKETING and pretend everybody knows who you are and what you have to sell.

2. STOP MARKETING and fantasize that you have more important worries than promoting your business.

3. STOP MARKETING and make believe your customers won’t notice that you discontinued your monthly client newsletter.

4. STOP MARKETING and keep telling yourself that your customers would never abandon you.

5. STOP MARKETING and ignore the potential new clients that would buy your products or services if they were contacted by you.

6. STOP MARKETING and stop thinking about your competitors and the fact they want your customers.

7. STOP MARKETING and keep telling yourself it costs too much to market.

8. STOP MARKETING and disregard the fact that marketing is not a business expense but an investment.

9. STOP MARKETING and make-believe your established customers don’t need to be reminded that you appreciate their business.

10. STOP MARKETING and forget that now is the best time to market since all of the idiots are cutting back on doing it.

Certainly the choice is yours. You can follow the above practices and drive your business into the ground. It’s up to you. But do you really want to bury your business forever?

If the answer is ‘no’…

Here Are 3 Reasons Why You Should Relentlessly Market Your Business Today:

* Prove to your clients that you really do value and appreciate them - market to them using a print newsletter.

* Show your customers that you are a successful entrepreneur willing to invest in your relationship with them - send a monthly print newsletter.

* Instill trust, credibility and confidence in you and your company as well as your service or product - publish a customer newsletter.

The Bottom Line

If asked to list their company’s most valuable assets, many would include buildings, equipment, inventory and accounts receivables.

Very few would even think to include their customers.

Your clients are the most valuable asset you have. When you use attentive, relationship-building marketing strategies like distributing a print newsletter, you create a bond that will allow you to weather any type of economic environment.

When Print Newsletter Marketing Expert David Gruttadaurio discovered the power of consistently writing and distributing print newsletters to attract and retain clients, he instantly tripled the sales of his cleaning business. Now, David is revealing his bullet-proof plan to survive this new, emerging economy with his Profit Exploding Newsletter Secrets Report at: http://www.NewslettersMadeForYou.com

Ezines have overtook the traditional magazines in the aspect of commercial importance as the popularity of internet and the web has grown over time. The ezines or magazines, newsletters through email that promote your business can be a lot more helpful and productive if you deal with some aspects of them carefully… the key aspects to be aware of are

1. The main aspect is the need or purpose of the ezine and the way in which it fulfills it. Sometimes unwanted newsletters can degrade your business, So spend time deciding what and which parts of ezine are necessary and which not.
2. The prospect of newsletter and its popularity among search engines are clearly defined by the keywords. So make your topic of the ezine and the articles contained in it to be content as well as keyword rich.
3. The ezine subscriptions database are maintained by you and you are to manage it carefully, offering the specific sect of people what really they are interested in. There are many providers for web hosting combined with such newsletter broadcast services. Opt for them and you have much less work in managing.
4. The web site you maintain should be well informative and descriptive of the service you offer and the information contained in the ezines. It must bring out the advantages that your ezine brings to the customer and make him curious to subscribe to it.
5. The main part of the ezine is the ads you are adding to it. Include only the ads of products and services that are related to your niche of ezine. Don’t bother to avoid the unwanted and unrelated ads. Place them at correct places so they don’t tend to irritate the reader.
6. The schedule for your ezine is the most important of all because the ezine will be successful only if takes the attention of the readers when its in the inbox. Initially just have a bimonthly or monthly ezine, as your subscriber base reaches some threshold and you become sure of some positive response increase it as necessary.
7. The way you expand your ezine once you become successful defines your forwarding path. If your ezine is very much popular, try to expand your niche of dealing by adding some related stuff to your ezine or maybe a separate ezine for a related issue. You will have many of them opt for the other too as your first one was what they liked.
8. Bring ezine to life by the ads and get it to grow well with contemporary changes reflected in it. You should ever improve the structure and content of ezine as the changes occur around you and your niche. This will help you stay long.

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This might seem like an all too obvious question and answer. But is there anything beyond the obvious here? First,

1) We write articles and submit them to Ezines, because we want the publicity that they generate. If the article is well written, others may pick it up and give it a significant Internet life. This will send people to our site. If people come to our site, we may be able to do business with them.

2) Even if we don’t do business with them, the traffic may cause the search engines to take a closer look at us. A higher ranking by the search engines will in itself send more people to our site. As a result of this, we will probably see an increase in business.

3) We may write to simply help people with no business interest in the traffic that is generated. This would be virtually a charitable purpose. We are simply trying to help people with useful information.

4) Or our writing may go beyond simple help and be driven by a desire to influence people, to get them to think or act a certain way. Perhaps we have a religious or political cause that we would like to promote.

All this is obvious and most people that write for the Ezines do so for one of these reasons. But I’d like to point out something that may not be obvious at all. I would like to address the unintended results that may result to our favor.

Although many who write for the Ezines do so because they like to write, many do so out of discipline; it is simply something they must do to promote their business or cause. It’s not that they are bad at writing, in fact they may be quite good at it, they just normally don’t have the time or interest in to do so. But notwithstanding the reason—out of joy or discipline—something happens. Often this “something” is not even noticed, ever, but it is there.

What is it?

Well let me explain this by personal testimony. I write articles for Ezines. In fact I like to write and have written four books over the years. But my writing for Ezines has definitely been of the discipline kind. It is something I do to promote my business. But in the process of doing the research and writing the articles I began to notice something. I began to notice how focused and how organized my mind had become. As much as I thought I “knew” about my work, in fact I began to realize that I was growing in understanding. I was becoming more “authoritative.” My mind was increasingly organized; I began to mentally compartmentalize my business.

These were all unintended side effects of my writing. But they were valuable.

So, is there a lesson here? There is. When writing for Ezines, don’t have a “if I must, I must” attitude. Instead look upon the project as an effort to expand your own understanding of your business. Look forward to the mental categorization, the authoritative insight that it can engender. As a result of this attitude, you will see your articles take on a new usefulness, a new practicality for your readers and therefore a new value to you and your business interest.

Resource Information

Author: Ralph E. Bass, Jr.

Bio: Ralph Bass is an owner, with his wife, of Digital Transcription Inc. They are also part owners with their son in www.Kessick.com, a company that designs, sells and installs wine cellars. They are both deeply interested in MLM and in the power of the Internet to build a Network Marketing business. He and his wife have been married for 46 years; they have 5 children and 17 grandchildren.

Ralph Bass is an owner, with his wife Carol, of Digital Transcription Inc. They are also part owners with their son Robert in Kessick.com, a company that designs, sells and installs wine cellars. They are both deeply interested in MLM and in the power of the Internet to build a Network Marketing business. He and his wife have been married for 46 years; they have 5 children and 17 grandchildren.

http://www.how-to-do-network-marketing.com/