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Previously, we discussed why you must create a Unique Selling Proposition.

Over the years I have had many customers tell me they are afraid to market online because so much information is available for free.

Remember, people buy for their reasons, not ours.

First, nothing EVER sells itself. Just because you have something on your shelf, doesn’t mean customers will be beating down your door to buy it. THERE HAS TO BE A REASON FOR THEM TO BUY IT FROM YOU.

Second, you better give your prospects EVERY REASON you can think of to buy your product. List as many benefits to your product as you can imagine. People buy because of how it will benefit them, and impact their life.

Third, NOTHING is really “FREE”, except maybe the air we breathe.

It is true that there is a lot of FREE information on the Internet. But, is it really FREE? Of course not.

In some cases it’s already been paid for through advertising dollars. In other cases it will still cost you TIME to search for the information.

Time is more valuable than money, because you can always make more money, but you can’t buy more time. Ask any billionaire who has fallen terminally ill.

People are willing to pay for information and save their time if it is:

1. Delivered promptly; 2. Formatted; and 3. Organized.

Some people like information delivered by ink on newsprint.

Some people like information delivered by sound waves from a radio. Still others like to read information in magazines or books or listen to information on audio tapes or on web pages.

People like information delivered, formatted and organized in many different ways, not just one or two.

The question you should be asking yourself is: “Why should people buy my information on the Internet, over all the other available ways it’s currently being delivered, formatted and organized?”

Competition (even from those who ‘give it away’) is NOT the problem. The problem is creativity in a way the translates it into a benefit for your buyers and profits for yourself.

How do you get your creative juices flowing?

You can look look to the arts for your inspiration. Or perhaps literature. However, should we seek to create something entirely new?

“Creativity” as it’s commonly understood, is to experience a breakthrough, something that has never been seen before.

A creator wields power to shape the world around him/her, to change lives, and empower themselves.

The truth is that creativity is nothing more than a synthesis of the mind - a bringing together of unrelated parts to form something new.

The next time you want to stir your creativity, expose yourself to several niches that are totally unrelated to yours and see what methods they are using to market themselves.

Observe, borrow and then synthesize all the methods and strategies you see being used outside of your business and industry. Then apply those methods and strategies to your own business.

There is no such thing as a totally ‘creative’ or ‘new’ idea.

But it’s easy to be creative by synthesizing all the already proven methods and strategies around you.

Whether you call it ‘your gut’ or ’subconscious’ or whatever term you use …you must learn to trust yourself, and see that your decisions can pay off for you.

In order to trust yourself you need to start getting into the habit of trusting yourself with small decisions, and slowly your confidence in yourself will grow substantially.

Just like meeting someone for the first time, you have your guard up to a certain degree. When is the last time you build a trustful relationship with someone you only met for a few minutes? Only after several times of being around this person and learning about them, do you begin to trust them. And then only if they actually prove themselves to be trustworthy.

Sometimes it can take years to develop trust in other people, but hopefully it should take much less time to begin really trusting yourself. if you can’t trust yourself, who can you trust?

Sadly, many people do not trust themselves to start their own business.

Simply stated, we (as a society) have become so accustomed to relying on ‘experts’ in every walk of life that we can barely think for ourselves anymore. We rely on ‘experts’ to think for us, we listen to the ‘news’ we read journals and magazines. There is a lot of advice we are given on a daily basis about how we should be running our personal lives and our businesses.

We have become a programmed society - not fully trusting our own judgment.

I’m NOT saying we shouldn’t listen to anyone anymore, but BEFORE taking action…on what may affect our business, our fortune…we should ask ourselves what is the most profitable and opportune course for us to take, and then TRUST the answer we receive.

I guarantee you that TRUSTING YOURSELF and LISTENING TO YOUR GUT, is the fastest and easiest way to a successful business and a fortune … and the best part is, you already have this ability! You don’t have to spend years to acquire it!

Start listening to yourself and trust yourself……you will surely find the answer.