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April 16, 2008

How To Use Resell Rights In Your Online Business

You have heard about and read about the advantages to be had by giving resell rights with the sale of your digital informational products. You are most likely still sitting there mumbling to yourself that you are a business… not a charity… and just why the heck should you give resell rights (or even, GASP! Rebranding rights) with your informational product to people who all have a lot more money and power than you do?

The answer is simply because it works. It works to give you more visibility on the Internet and that visibility increases your credibility. Credibility is the one thing that will make you into one of those super successful Internet marketers that you admire.

One of those super successful Internet marketers that you admire might well be Liz Tomey. Back in 1998 Liz Tomey started her first online business… she was only 19 years old. She started a direct mail marketing business… today she runs three different newsletters and one-hundred forty-four websites. It took her eight years to make it but it doesn’t have to take her customers eight years to make it.

She quickly made believers our of a great many people by turning what she had learned about advertising into digital informational products and selling them with resell rights attached. It is hard to argue with that kind of success. Another point that you should note about Liz Tomey is that all of her digital informational products bears her name in the title of the product.

When asked about her phenomenal success, Liz Tomey said, “When I started my direct mail business, I struggled for two years to make any money. Once I started finding unique advertising methods that all turned around. I began making money and now I have a very successful business that allows me to do the things that I love.”

As you can plainly see, the idea of giving away resell rights with the sale of your digital informational product is not a new idea. It is one that has been used successfully by many of today’s top Internet marketers.

One such hugely successful Internet marketer that you really admire might be Edmund Loh. Mr. Loh has before and continues to give resell rights with the purchase of many of his products. Many of his products are designed to show you how best to make use of giving resell rights and even rebranding rights to give yourself the greatest advantage. He is considered to be the leading expert on private label rights today.

His products will help to guide you in pricing your products, as well as, steer your away from mistakes that can be made when licensing resell rights or buying and selling private label rights. Edmund Loh is one of those guys who really has ‘been there and done that’ and he can tell you how to get there and do that.

When asked about ‘Edmund Loh’s Guide to Private Label Rights’, Mr. Loh said, “Having sold and bought Private Label Rights products myself, I have learned that Private Label Rights is one of the few genuine win-wins for everyone - buyers and sellers alike.”

Breaking into the Internet marketing arena is not an easy thing to do. Just because you set up a website and advertise your digital informational products for sale doesn’t make you an Internet marketer. In order to achieve Internet marketing success, if is imperative that you understand the value of giving things away in order to get better things in return. The ‘things’ that you give away are resell rights or even rebranding rights. The ‘things’ that are more valuable that you get in return are visibility and credibility. Learn from the masters.

The Challenges Of Online Marketing

When you do business online (or offline for that matter) you will discover that each day is a new challenge with its own unique problems that you must solve.

Many times working for yourself can feel like a heavy burden, and we have all muttered the self-defeating words, “WHY ME?”

Do not make yourself into a victim.

You must focus on resolving the problem and realize that what you are going through is not unique. Many others have faced the very same obstacles as you are currently experiencing and overcame them at one time or another.

Your problems may seem unique, but they aren’t. At one time someone else had the same problem. Maybe even a lot of people had the same problem.

When you are faced with a difficult situation, don’t waste your time trying to reinvent the wheel. Do research, read, investigate, call SCORE, ask a colleague, do an Internet search– chances are you will find someone who solved the problem you have.

Having a negative attitude will only hamper your ability to find a solution to your problem. By keep a positive mental attitude, you will find that you can think much more clearly, and it becomes that much easier to find the answer you are seeking.

April 15, 2008

Are You Letting Fear Hold You Back?

If you want to be a successful online marketer, you must prepare yourself mentally to wage a personal battle against your inner demons and self-doubt.

Your family and friends can only offer you so much support and encouragement, but in the end, you must fight this battle alone.

If you are serious about making money online, you must strive to become a professional marketer.

In a nutshell, a professional is someone who does their job, no matter what the circumstances are.

They have fear just like you, but they don’t let it control them. In fact, many professionals use it as a motivating factor to achieve their goals (I.e. fear of failure).

Learning how to control your fear won’t happen overnight, but with practice, it can be done.

Becoming self-confident isn’t something that just happens. It is a state of mind you must put yourself into.

You must teach your mind how to react to negative thoughts, and push these thoughts away with positive thinking.

Fear is simply a negative thought about a future event, which often times is something you have total control over.

To become a successful online marketer, it is almost a requirement that you think in a positive way. You must visualize your own success, even before it happens.

Remember, if you allow fear to control your life, you will have something much worse to live with:

Regret.

Sadly, you can’t control regret, because it is an emotion based on a past event. It is no longer something you can change.

I can think of nothing worse than waking up one day and saying to myself “What if…”

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