Insider Marketing Tips

If you are planning on self promoting your own video on your website, you most likely have a stat counter that tells you how often people visit your site. After you have added your video, see if there is a difference. Chances are, there will be.

If you see that it is being viewed over and over, but your site stats do not reflect the number of video viewings, chances are that you have a clever ad. You may want to market that video ad elsewhere. If you see that very few people are bothering to view your video advertisement on your website, you may want to try a different video that will attract more attention. This is one way you can find out how good your video is.

If you decide to promote your video on a free website such as YouTube, they will provide you with statistics. Each video will show how many times it has been viewed and it will also show it’s rating. If you come up with something truly unique, you may find that your video gets featured as “most popular” and gets something like 10,000 views a day. This does not necessarily mean that you will get 10,000 new customers, but chances are that you will get a few new people at your website.

So where you begin is up to how much money you want to spend, if any, and how much advertising you want to do. If you have a large company and have a substantial budget for advertising, you may want to begin by hiring an agency that specializes in video ads to come up with something clever for your video campaign. If you hire someone to make a video for you, you can purchase the rights to the video so that it cannot be used elsewhere without your permission. Some companies will want to retain the rights. This is something that should and can be negotiated with whatever company you decide to hire to create your video.

If music is played in your video that is not within the public domain, you may have to pay for a license to use the music. This is similar to using video clips. The synchronization license can be obtained from the music’s publisher. The publisher will charge by the amount of seconds the song is used in the ad as well as how often the ad is used. This means that in addition to paying your internet advertiser each time someone views your video, you will also have to pay the publisher. The amount of such a license generally depends upon the popularity of the song. You can either try to negotiate this yourself or have an attorney knowledgeable in copyright and licensing laws to negotiate the fee for you.

Once the video is completed to your satisfaction, you will present it to your internet advertiser who will advise you on where it should be featured and how often.