3 Easy Ways To Increase Your Online Sales
Today’s online marketing course tip will teach you 3 simple and easy ways to improve your sales copy.
As with anything that has a purpose, small changes can make a dramatic difference. A simple change like giving a child a new toy guitar, instead of a set of drums, can launch the career of the next great guitarist. This is just as true when you are writing a sales letter. Over the years I have found that making one little change to my sales letter could sometimes double and even triple my sales. Of course on the flip side, sometimes a change can actually hurt your sales.
However, this doesn’t mean that you ever stop testing. Many times these tests can multiply your profits to heights you never imagined, all without any extra advertising or an increase in sales page visitors.
Each sales letter has it’s own dynamic and what works in one niche, may not work quite as well for another. With that said, I have discovered three simple changes that are universal and have always helped to increase my sales:
Always use a white background
I have tried colored backgrounds and ones filled with fancy graphics on all of my sales pages, but a plain old white background has always out pulled those backgrounds by a wide margin. Don’t believe me? Test it out for yourself - you have nothing to lose!
Use a credit card graphic by your order button
This is a psychological trigger that compels people to buy. It also makes your order button easy to find and tends to set your customers apprehensions about buying from you at ease. Again, you have nothing to lose by putting this to the test.
Use “investment” instead of “buy”
This is another psychological trigger. Don’t tell your prospects they are buying a product from you. Instill in them the confidence that they are making an investment in themselves when they own your product.
As an example: Change “Buy it now for only $19.99!” to “Your investment is only $19.99!”
Do you now see the power in this? You are using one word that people associate with a negative emotion (buy), to one that has a positive emotion (investment).
I challenge you to test these three small changes on your current sales letters and see if you don’t get a big boost in sales. But don’t stop there; you should always continue to test one variable against another for each sales letter. You never know what small change you make, can lead to a huge payday!