How To Profit Over and Over With Autoresponders
Studies have shown that almost 85% of sales come from regular follow-up with your prospects. In order for people to take action upon an offer, they must have seen it at least 8 times or more.
So as a home-based business owner, you’ll be leaving thousands if not millions of dollars on the table if you’re only doing one or two follow-ups with your prospects.
That’s the main reason some many gurus keep saying: ”The Money Is In The List”. They know how powerful follow-ups are and they’ve made it their mantra.
But do not worry if you’re one these marketers that do not follow-up correctly or that do not even know how powerful follow-up marketing is because there’s a way you can begin implementing it correctly as of today and begin making a lot more backend sales and sign-ups for your business.
Some marketers simply do not follow-up because they do not have any automation in place that facilitates the follow-up process.
What Do I Mean By “Automatic Follow Up System”?
With today’s technology, you can follow-up with thousands and thousands of people at the same time with the push of a button.
But is that really possible?
Well it is…The magic tool is called an autoresponder. An autoresponder allows you to minimize your follow-up efforts because it gets the job done for you 24/7 on autopilot.
It means that once you set up your follow-up system, it educates and sorts through your prospects and consistently allows you to be in contact with them; hence building a long-lasting relationship. Remember that in this business, relationship building with your prospects is the KEY.
People do business or buy products from people they like and trust and the good news is that an autoresponder allows you to do all this without you even being physically there.
Have you ever heard of marketers claiming they’ve made $21,597 in sales in just about 24 hours?
How do you think they were able to do that…Do you think they hired a bunch of sales people and went downtown and started selling their products to everyone they see out there?
No, no, no…The proper use of their autoresponder made this happen for them and it will be able to do the same for YOU too if you read carefully what I’m sharing with you here…
So how do it really work you might be asking.
Well, it’s pretty simple. All you gotta do is take some time to write a series of great content that will be of VALUE to your prospects and tie your offer or recommendation throughout the content so your messages don’t look like blatant ads.
Load them up in your autoresponder and select the interval you want them to be sent.
What I usually do is that I take one or two days a month to write my autoresponder messages for a month’s period. Then I set it up and it does the job of building trust and promotes my products and opportunities to my prospects for me for a whole month.
During that time, I can focus on other aspects of my business like setting up other income streams.
When used properly, an autoresponder gives you much more time to work on your business rather than in your business…
Who To Follow-Up With?
Well you should be following-up with suspects, prospects and customers.
Suspects are everybody else that hasn’t shown any particular interest for what
you’ve got to offer. A great example is best demonstrated when advertisers put their ads in general local newspapers.
They are advertising to prospects because 95% of the people that read that specific newspaper do not have any particular need for the service, product or opportunity that’s being advertised.
Once a suspect calls or goes to your website to get more information, they now become prospects since they’ve raised their hands and have identified themselves as someone that’s got interest in what you’re offering.
A prospect becomes a customer once he or she makes a purchase or does business with you.
One thing you must know before hand is that each follow-up messages and offers will be slightly different for suspects, prospects, and customers.
When following-up with suspects, your main target is to get them to request more information by calling you and visiting your website.
Once you’re able to do that, then you take them down your funnel until they become loyal customers.
With your prospects, you should try to persuade them that your offer is what will solve whatever problem they’ve got. You need to make them purchase from you.
Customers are handled differently because they know, trust and like you so you basically want at that point to entice them to come back and do more business with you and also try to get more secondary referrals from them.
The Follow-Up Sequence
If you really want to make huge numbers of sales, then your follow-up sequence is crucial. I strongly suggest that for your first month, the prospects that subscribe to your list should receive a follow-up message from you every 2-3 days.
Why? Because you don’t want them to forget who you are and why you’ll be
contacting them once in a while. From there you can begin building that relationship as they become familiar in hearing from you.
I often hear people tell me that follow-ups do not really work with their lists. And I ask them how often they keep in touch with their prospects…”I sent them a few emails and I didn’t get any response so I stopped”.
Well duh…you CAN’T make money from prospects that do not know you and with whom you haven’t build a relationship…Period!
Also make sure that your follow-up messages are linked together meaning that each message builds over the previous one. This is what I mean:
“Two days ago we talked about…” or “How did you like the videos I shared with you yesterday”…you can be really creative with this.
If after the third or fourth message, they still haven’t taken action upon your offer, give them a reason to act quickly. You can think of things like:
”Twice already and you haven’t taken action like most people do…what’s holding you back?” or ”I’m surprised to as why to your refusing my generous offer I told you about a few days ago…”.
Follow-up marketing is a great way to drastically BOOST your sales and closing rates because by the time your prospect takes action, he or she already knows and trust you which makes the sales part even easier.
Do you agree with me that it’s much easier to sell to someone that knows you rather than someone to whom you’re a total stranger?
Pretty obvious right?
That’s a BIGGIE right there. That’s one of the hidden secrets professional marketers use on a daily basis to cash lots and lots of cash on autopilot.
Souleymane Maiga is a 20-year old successful marketer that has been helping others grow their businesses for F.R.E.E. Steal his best-kept secrets today: http://www.ImmediateRiches.com