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April 7, 2008

Without Credibility Most New Marketers Fail

So many times new online marketers come into the world of Internet Marketing and believe that the only thing that they need in order for them to make their first million is to convince one of the top Internet marketers to join them in a joint venture.

While there is some truth to this, getting a top Internet marketer to join them in a joint venture is almost an impossible task. Keep in mind that these marketers have spent years building their online credibility, it is priceless to them. Very few of these marketers are willing to put their name on the line for someone without a respectable track record.

The new Infopreneur may well have written a killer info product. He or she may, also, have it packaged in the best way possible and have a top-drawer sales letter. The joint venture proposal may contain a great commission and incentive package… .and it can still get deleted without a second glance by the top Internet marketer that it has been sent to. Why? Simply because the sender has no credibility… that’s why.

The new Infopreneur fails most often because he or she fails to realize the importance of establishing their own credibility before they even begin to approach the top Internet marketers with joint venture proposals. They haven’t done their homework and they haven’t paid their dues.

These new Infopreneurs haven’t had any articles published. They haven’t posted to blogs or forums. They haven’t taken any of the steps required to even begin establishing their own Internet credibility… and then they can imagine why the top Internet marketers aren’t interested in a joint venture.

This report will show you some of the steps you need to take to start building your online credibility - and the priceless perks that come with it.

Why Online Credibility Is A Must

Let me ask you this…

Would you hire a babysitter who had a lot of references and plenty of experience or a kid who would be babysitting for the first time?

Let’s say that the babysitter with the references and the experience charges twice as much as the inexperienced baby sitter. I bet you would still probably hire the experienced one, right?

The above example is very much the way the world of Internet marketing works. The woods are full of experienced marketers who have a great many references. New marketers only have a shot at breaking into the market and getting an established marketer to do a joint venture with him if he is willing to put in the effort to establish some credibility for himself.

It is true that a joint venture with an established Internet marketer can and does provide a new marketer with credibility… but it isn’t going to happen if the new marketer hasn’t already established some credibility for himself.

Choose Your Niche Carefully

If you want to make money online you will have to “Choose your fight carefully”.

What that means is that you should choose a fight that you at least have a chance of winning. When you first are starting out in the Internet marketing scene, it is better to choose a niche to fight in that you have a good chance of winning rather than one that you are going to be squashed like a bug.

For example: If you are thinking about fighting in the Internet marketing informational product scene, you are going to have some real heavy weights as competition…..men and women who have years of experience that you can’t hope to compete with. However, if you narrow your fighting arena down to an info product on Adwords or Adsense you won’t have nearly as much competition and you will have a much better chance for success.

Another example of choosing your fight is that if you are going to compete in the self-help field, you will be facing a lot of heavy hitters. You can narrow your “fight” down to one area like ‘anger management’ and have a lot better chance for not only succeeding but being able to dominate in that narrow market.

No matter what niche market you are considering fighting in, you can narrow your fighting arena down to something much smaller than the whole niche and improve your chances of gaining credibility in that narrow market and, thus, gaining success.

One real life example of narrowing a niche down to a more narrow market and succeeding is that of Red Bull. Coke and Pepsi dominate the soft drink scene but the energy drink market didn’t have much of anything when Red Bull first launched its product…. and it succeeded. It succeeded because it limited the competition it had to face for market share.

Choose your fight. Narrow your market by choosing a sub-niche. That is the first step toward building online credibility.

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