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Publishing your own newsletter is a great way to stay in touch with your potential customers and helps you develop a trust between both you and your subscribers - which translates into more sales.

Putting an e-zine together does take time… there is no doubt about that. However, unless you have a ton of money to spend on paid advertising to create your online credibility, you will have to make a large time investment.

Even top Internet marketers make use of the e-zine directories. They are very busy people and don’t always have the time to invest in writing their own e-zines. They do know, however, just how important it is for them to stay in contact with the members of their lists.

Writing articles on your niche topic is one of the most powerful ways of gaining online credibility.

The Internet gobbles up information at an alarming rate. The market for good articles is almost unlimited. If you can write good and marketable articles, it is one of the surest ways to use to help to build your own credibility.

You can write and submit articles to article banks. The articles will, hopefully, be picked up and republished by other website owners and ezine publishers. These articles, which contain your website address, contact and copyright information, will add links for the search engine spiders to count and help improve your PageRank (PR) in search engine results. They will also give you needed exposure in your quest for credibility and allow you to share your expertise on your niche topic…or, better yet, your sub niche topic.

The articles that you write for the purpose of marketing them and gaining online credibility for yourself must contain specific ingredients if they are to be chosen and republished by other website owners and ezine publishers.

Ingredient #1: Your articles must have bvttention grbvbbing titles that include the key words for your niche market.

Ingredient #2: Your articles must have an attention getting first sentence of the first paragraph to keep readers reading.

Ingredient #3: Your articles must be rich in the keywords for your niche market.

Ingredient #4: Your articles must contain pertinent bvnd timely informbvtion that readers will find of value.

Ingredient #5: Your resource box needs to contain your full name, contact information, copyright information and links to your websites.

The first four ingredients are what get your articles chosen to be republished by other website owners and e-zine publishers. The fifth one is all about enhancing your online credibility.

Online forums are a powerful way to market your expertise to your target market - and even learn new things about your niche.

By finding and posting to forums that are related to your niche or sub niche market, you have a pool of potential paying customers to talk to about your product or service that can help them with their problems, concerns or interests.

You must not, however, go into a forum doing nothing but advertising yourself, your website or your products. You must first join the forum and get to know the other posters. You must establish yourself as a welcomed member of the group. After you be come accepted, what you have to say will be accepted as an offer of help and not seen as an advertisement. You can share your expertise on the subject and be seen as a friend helping a friend rather than as a business trying to sell something.

By helping others, your business and sales will then start to take off.