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For every product you create and release into the marketplace, they should all serve as a medium to build your online credibility.

Let’s say that you have written an e-book about how to publish offline. That’s a product that many people will be interested in. However, if the name of the E-book is simply “A Guide to Offline Publishing” it might make you a few dollars but it isn’t going to increase your online credibility. You will have wasted a golden opportunity to build your own credibility by simply naming your product wrong.

“What”, you ask, “is wrong with naming the book A Guide to Offline Publishing? That’s what it is.” Right you are… that is what it is but that isn’t all that it is.

More important than being a guide to offline publishing, it is YOUR guide to offline publishing. You could name the book John Doe’s Guide of Offline Publishing and kill two birds with one stone, so to speak. You could have a terrific E-book for sale and by adding your name to the title you could be increasing your own online credibility. Even if you are giving the E-book away as a free gift or selling it with resell rights, you are still building your own credibility with the E-book.

Every product that you produce should have either your logo or your name attached to it. It doesn’t matter what the product is or whether you are selling it or giving it away. You should always add either your logo or your name to the title.

Another important way to ascertain that you are making the most of every info product that you produce is to insert your URL onto the cover of your product, as well as, to every page of your product either in the header or the footer. Consider any cover or page of an informational product that doesn’t contain your URL a missed credibility building opportunity that has been lost to you forever. If you miss enough of those opportunities you will have missed the boat.

We make our own opportunities as Internet marketers. We create our own websites or have others create them for us using our ideas. We get to pick and choose what and how we will market our own ideas, talents and abilities. The one thing that we sometimes forget to do is to market ourselves.

It’s all about selling…and selling means selling the fact that we are credible sources of information. Be smart! Add your name or your logo to your info product titles and add your URL to the covers and to every page of those products to build your visibility and credibility in the world of Internet marketing. Don’t miss a single golden opportunity to increase your credibility… and certainly not when selling your very own products.

Credibility is gained on the Internet by establishing oneself as a reliable source of information that is both accurate and timely. Credibility is also established by operating one’s business with a strict code of ethical behavior that demands fair and equitable treatment of customers, suppliers and joint venture partners and then following through with competent support of all products that are sold.

There are right ways and wrong ways to do everything. Here are some right ways to gain credibility and some right ways to lose that credibility as well:

To gain credibility: Post accurate information to blogs and forums that is helpful to those who will be reading the posts only after you have established yourself as a member in good standing of the group. Using a signature tag that includes your URL is fine.

To lose credibility: Move into a blog or forum like a tidal wave and start posting blatant advertisements on the site without putting forth any effort to become a member of the group first. You will most likely be tossed out on your ear.

To gain credibility: Create digital informational products that are filled with helpful and useful information for those who will be using it. Be certain to include your URL, name or logo in the title and on every page of the document. Double or triple check that all links included work and that the information in your resource box is accurate.

To lose credibility: Create a digital informational product that doesn’t offer anything new or helpful and then sell it using a lot of hype. Don’t bother to include your URL or name anywhere….the customers won’t be back for more and your credibility will be a thing of the past.

To gain credibility: Provide a great support system for your digital informational product. Conduct online chats to answer questions and provide insight into how to make the best use of your product. Keep your communication lines open between you and your customers as well as between you and those who resell your products whether you are making a profit on the resell of the product or not.

To lose credibility: Don’t bother with any support system at all. Consider support a waste of your time, effort and energy not to mention your money. They bought it…it’s their problem. Ditto with others who resell your product. You aren’t making enough to be bothered with nasty little support questions.

To gain credibility: When something goes wrong with a product that you have sold or if it doesn’t deliver what you promised that it would deliver or it doesn’t work properly every single time, you take full responsibility. You acknowledge your mistakes up front and as quickly as you can and do everything within your power to make it right.

To lose credibility: Blame the other guy. It doesn’t matter much which other guy you blame. You can blame the fulfillment center if you want to or the video guy or the audio guy or your grandmother. Just never ever accept any responsibility yourself. After all, accepting responsibility could cost you money.

Remember this: Gaining credibility takes time and effort. Losing credibility is as easy as falling off a log!