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Now you may be thinking that if it makes money for you – if you see results – that you don’t care if you enjoy it or not. Sure, if you’re one of those people I described before (where money is your main motivator), then this will work for you.

But I bet you’ve dropped things in your life before even though they were creating the results you wanted.

For example, have you ever taken up an exercise or diet plan that you didn’t like? Perhaps you took up running in the morning. But you hate running. And you’re a night owl.

But dang it, you made a promise to yourself that you were going to lose weight and get in shape. So every morning you get up and jog. A few weeks pass and you step on the scale. Yep, you’re losing weight. A few more weeks pass and your clothes are fitting better, you don’t gasp for air when you run up a flight of stairs, and you feel and look better than you’ve ever felt.

In short – you are getting AMAZING results. You are getting exactly what you wanted and more. Hell, you’re getting downright sexy …not to mention the health benefits.

And then it starts…

One morning the alarm goes off at zero-dark-thirty and you hit snooze. Your bed is so warm and cozy that the thought of getting up to go jogging makes you feel a little queasy. “No problem, I’ll just skip a day,” you say to yourself as you settle back in for another hour of sleep.

The next morning you rationalize it again. And the next morning…and so.

Pretty soon you’re jogging just once or twice a week. Then once or twice a month. Next thing you know, you jogging in the morning is just a fuzzy memory of something you used to do.

If you hate jogging and you hate mornings …what made you think that you could ever keep with a commitment to jog in the morning? Even the benefits of losing weight and getting in shape aren’t enough of a reward to overcome the hatred of jogging.

Do you see what I mean? There are many things in our lives that we drop even though we’re getting results we wanted!

I had a professor in college who used to be in the lucrative field of marketing testing. He hated it and become an instructor instead. His happiness increased tenfold.

Another example: when I first started out online I sold collectibles and antiques on eBay. Turns out that for someone who was just starting out making money online, it was a pretty lucrative gig.

So how come I’m not still selling antiques on eBay? Simple – because I hated all the packing and shipping that went with the territory. Yes, it brought in a nice chunk of change (i.e., I got the results I wanted since I was a “poor” college student at the time) – but I moved on and chose something else that I enjoyed a little more.

So here is what I’m proposing to you: start off doing something you enjoy.

Now I’m not saying that you shouldn’t do market research, or that you should purposely pick something where you can’t even think of a way to make ten bucks. No, not at all. That’s foolish.

What I’m saying is that you should start with your passions, your interests, and things that bring you enjoyment. From that starting point, find a way to make it profitable! Don’t buck the market – but don’t bow down and drop your passions just because there are other markets out there that are known to be more lucrative. All you need is a little creativity.

Look at the gentleman who created the blacksocks.com site. He took something that seemed “ho hum” and perhaps even a low profit margin, and he repacked it into something interesting (“sockscriptions” – which undoubtedly have a higher profit margin).

Look at Amazon.com’s site for all sorts of neat ideas that took a seemingly ho-hum idea (selling books) and turned it into a multi-million dollar affair. Perhaps one of their greatest creative moves was to integrate an affiliate program (they were one of the first to do it online).

There are people that have taken interests like housecleaning, cooking, vacuuming and the like, and turned those passions into multi-million dollar ventures (who’d have known?).

If these people can turn these sorts of interests into full-time professions, why can’t you?

I’d much rather do what I like and let the money follow, then do what I hate and hope I can eventually catch the money.

You’ve thought about your passions. You’ve brainstormed ways to turn your interests into a business. You did your research to make sure it would be profitable. You drew up a business plan, got your accounting and taxes in order, obtained any necessary licenses …and in general, you are ready to rock and roll.

When you get to this point, you’re going to hear people tell you to outsource as much as you can. They’ll tell you that you’re the brains behind the operation, so all you have to do is hire out all your work. “Grunt work” they might even call it. Things like product creation and writing articles can easily be outsourced and should be …at least that’s what you’ll hear repeatedly from the masses.

These experts will tell you that your time is much too valuable to piddle away on time-consuming tasks that someone else could just as well be doing.

Indeed, you’ll hear many wealthy marketers talking about this concept. They may even tell you that the turning point of their business occurred when they started outsourcing everything. That meant they could spend their days brainstorming up their next million dollar idea, drawing up plans to putting it into action, and hiring people to carry out those plans.

The people who are telling you to do this assume that everyone is like them – that is, they thrive on generating ideas. Creating ideas and actions plans ARE their passions.

But what if that’s not your passion? I mean what if you can come up with great ideas, but YOUR passion is in carrying them out? Outsourcing those tasks isn’t going to exactly make you feel fulfilled, is it?

For example, let’s suppose that your true passion is writing. You love it. You’d do it for fun.

So you decide that you are going to write and sell ebooks online. It seems lucrative, and it is. You go ahead and start writing in niches you enjoy – like gardening, for example.

Pretty soon you have a thriving business. The money is rolling in. Your business is booming so much that you realize that you need to take on more help. All good things.

Then you visit a few marketing forums or read a few newsletters, or perhaps you even have a few conversations with influential marketers. They can’t believe that you are still creating your own products. “Your business is booming!” they correctly observe. “Let someone else create those products so you can focus on the more profitable parts of your business, like marketing!”

And indeed, you give it some thought. Yes, it’s true – if you outsourced the product creation and hired ghostwriters to do everything from your ebooks to your articles to your blog posts, you certainly would free up a lot of your time. You could then be rolling out even more products per year. You could be making more money.

Your eyes light up. It’s so simple! And so you go for it…

Fast forward a few months…

Now you have an army of a few dozen writers working for you, churning out dozens upon dozens of products. You don’t have to write at all any more. You certainly have freed up your time to focus on the profitable aspects of your business, and the bottom line shows it. You’re getting downright rich!