Insider Marketing Tips

But …you’re not happy.

It’s so obvious! The writer who outsources his writing isn’t going to be happy …no matter how much money comes in!

And yet the experts (yes, those experts who assume that everyone thinks just like them and shares the exact same interests), will tell you to outsource all your product creation because that’s one of many tasks that you can easily get others to do. But if you’re not happy because you’re not writing, what good is all the extra income?

You need to find a happy medium!

Yes, if you want to grow your business, then by all means start outsourcing. However, don’t outsource away the task that got you interested in this business in the first place.

If you’re a writer at heart, don’t outsource ALL the writing. If you’re a webmaster at heart, don’t outsource your web design. If you’re a marketer at heart, don’t take on a partner who handles the marketing for you.

This completely goes against the grain of what many experts will tell you. They’ll tell you what web design, writing, programming scripts, and things of that nature should be outsourced. They say it because they’re “idea people,” and they assume everyone else are “idea people” too …perhaps driven by the bottom line more than anything.

But we already ascertained before that although you like money, you are driven to succeed by more than money. So that means if the writer stops writing, even a million dollar business will likely leave her feeling unfulfilled. It doesn’t mean the writer has to do ALL the writing – she can outsource some of it – it just means she shouldn’t stop writing.

I am speaking from experience from many years ago. Somehow I got in the groove of thinking like the marketers whose newsletters I was reading. These people had different personalities than me and enjoyed different things, and yet I believed them when they said I should outsource things that can be outsourced like writing.

I did. And I was miserable. I realized that I would find other ways to boost my income without sacrificing my love of writing. If I wasn’t writing, it was truly meaningless.

Perhaps at this point I’m beginning to beat a dead horse. That’s because it’s probably been “beat” into you so much that you need to outsource, that I’m repeating my message just as many times so that you know you have a choice.

The bottom line: don’t sacrifice your love for money. Unless your true love IS money it just won’t work.