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This report will help you take advantage of the wonderful marketing opportunities offered by YouTube and with a little bit of extra effort, your video creation efforts can easily be multiplied by adding your videos to other online video sites. (Which we will briefly cover at the end of the book)

Throughout this guide you will learn how to do important research on YouTube before you ever start to plan your videos. Afterwards, we’ll go into some case studies which will show you examples of great YouTube marketing campaigns that have had success (some of these videos have been seen by millions of YouTube visitors and brought plenty of buyers to websites!)

Then we will start to get into the nitty-gritty details of what you will need to create videos, such as equipment and video editing software…–And if you don’t want to make the videos yourself, we provide some ways that you can outsource video production. Once you’ve learned this, you’ll see how easy it is to upload your videos and optimize them so that they get the maximum views possible by using the right keywords.

You’ll also learn how to plan your videos, pre-production, and then get a whole bunch of ideas that you can use to market anything from information products (both as a seller and affiliate) to physical products. You will even get new and innovative ideas for marketing high ticket items such as real-estate and probably almost anything else you can think of.

While this guide is specifically designed to help shrewd and future-looking entrepreneurs and promoters to take advantage of the amazing opportunities offered by YouTube, it should also be noted upfront that there are many other great video sites popping up everyday.

With this information you can get free traffic to your websites and promote your products and services to the widest internet audience possible. Hundreds of sites were researched in the production of this guide and it presents a very complete range of the equipment and tactics you can use.

However, it should be understood that this is not yet (and maybe never will be) a science…Online video has incredible potential and is open terrain for any diligent, hard-working marketer. If you take some action soon, even half-hearted efforts may produce visible results and benefit your checkbook. I hope this guide will give you the knowledge and tools you need to make more money and make a real positive difference in people’s lives with your products and services.

YouTube is a free online video sharing website where any visitor can upload, watch, and share video clips. The site has several ways to show the popularity and quality of the videos such as a 1-5 star rating system, the ability to leave comments, and a running count of how many times each video has been viewed.

Chad Hurley, Steve Chen, and Jawed Karim founded YouTube, Inc. on February 14, 2005. The founders were former employees of PayPal, another huge success. The domain name “YouTube.com” was activated on February 15, 2005, with the website launching shortly thereafter.

If you are interested to see what the founders look like, you can see a video message from Chad and Steve the founders at http://www.youtube.com/watch?v=QCVxQ_3Ejkg. It is interesting to note the relaxed and informal atmosphere of this video, and it tells you a lot about what the vision of YouTube is.

In fact, YouTube’s informality and confidence which has led to wonderful success. Informal, almost amateur videos of people clowning around ad-lib (like the founders in the video) are part of the major driving force behind YouTube.

In November 2005, just 10 months after its founding, YouTube received funding from Sequoia Capital and the service was officially launched in December 2005. In the time since, YouTube has had a sensational and meteoric rise to very top the entire internet, and is currently (as of writing this) in the top 5 most visited sites online.

YouTube Information:

• YouTube went from zero to over 4 million monthly visitors to their site within 3 months and is still growing by leaps and bounds.
• The startup company was acquired by Google in October 2006 for $1.65 Billion! (Only 20 months after the company was started!), thus combining the biggest force in search and internet advertising with the biggest force in online video.
• YouTube has changed the entire landscape of TV advertising, and rivals network television in viewing.
• In 2006, YouTube won TIME magazine’s “Invention of the Year”.
• Online video is projected to be the biggest online trend of 2007: YouTube has a lot more growth left in it yet!
• YouTube is in the top 5 biggest web properties in the world.
• YouTube features videos made by thousands of internet users, and has already made many people famous.
• More than 65,000 new videos are uploaded everyday
• Major media outlets are monitoring popular videos and stories on YouTube, and are using videos they find there to create stories featured in the largest papers in the world.
• YouTube serves up over 200 million clips daily.
• YouTube streams all sorts of video content including movies, t.v. shows, music videos, commercials and probably most importantly, a huge amount of amateur content contributed by an enthusiastic and thriving community.
• The major advantage of YouTube’s technology over the other various forms of internet video is the video playback technology which is based on Macromedia’s FlashPlayer 7 which is present on over 85% of computers connected to the internet.
• It’s rapid growth has far exceeded the growth of major websites as evidenced by the chart below. Craigslist, MySpace, eBay, Blogger.com

Wow! Just to give you an idea of immense popular this site has become in such a short period of time, take a look at the graph below which shows 5 other heavyweight internet companies: eBay, MySpace, Blogger.com and Craigslist.

YouTube appears to be one of the largest technological revolutions in the history of the internet and is changing the entire face of the media.

While online video has been around for quite some time, prior to YouTube, there was really no easy or practical way to share video on the internet.

Videos were long and slow loading, and required separate software to view them. If you ever tried watching video prior to YouTube, you may know how frustrating it was indeed!

YouTube revolutionized online video by developing a technology that easily allows people to watch videos in the web browser, as well as embed YouTube videos in remote websites.

The embedding feature can be a huge advantage in promotion as you can easily place numerous videos on your websites, blogs, MySpace pages, and practically any other page were you can add html code.

Unlike it’s predecessors, the video from YouTube actually streams nicely from the internet, even on a wide range of internet connection speeds. Video play starts almost immediately (unlike other videos which require either complete download, or take up to several minutes to load) and videos can be paused and rewinded for careful viewing.