Insider Marketing Tips

Now that you have learned the many benefits of using video advertising, you are probably wondering how to begin. This depends upon whether you want to self market your video on your website or if you want to use an internet advertising agency to market the video for you.

The one way a business knows if its advertising is succeeding on the internet is through statistics. For example, if you are advertising on Google, you get reports on the number of times your video ad was clicked on each month. Then you will have to pay accordingly, and Google will share a percentage of that revenue with those websites that allowed Google to place your video ad on their site.

It is important for you to know how many people click on your ads for many reasons. First of all, if you are advertising on several different sites, and the stats for one site are much higher than the others, you may want to consider changing advertising strategies. If Google is using your ad on a blog and it is getting no activity, this may mean that you owe them no extra money, but it also means that no one is interested in your ad on that website. By keeping track of your statistics regarding ad views, you can tell which sites are worth more advertising and which sites are not.

If you are planning on self promoting your own video on your website, you most likely have a stat counter that tells you how often people visit your site. After you have added your video, see if there is a difference. Chances are, there will be.

If you see that it is being viewed over and over, but your site stats do not reflect the number of video viewings, chances are that you have a clever ad. You may want to market that video ad elsewhere. If you see that very few people are bothering to view your video advertisement on your website, you may want to try a different video that will attract more attention. This is one way you can find out how good your video is.

If you decide to promote your video on a free website such as YouTube, they will provide you with statistics. Each video will show how many times it has been viewed and it will also show it’s rating. If you come up with something truly unique, you may find that your video gets featured as “most popular” and gets something like 10,000 views a day. This does not necessarily mean that you will get 10,000 new customers, but chances are that you will get a few new people at your website.