Insider Marketing Tips

There are plenty of ways that you can be creative in your video ads. I recently witnessed a very effective and clever use of online video advertising. I was browsing online for shower curtains when I found this website that was quite different from all the others. This particular website had a video that featured a scene from the movie “Psycho.”

Yes, that famous shower scene. The caption under the video was “Remember when the only thing you had to fear about the shower was….” and then it stopped. The video then showed the familiar scene of Janet Leigh in the shower and “Mother” coming through the door with the knife. It was clever, entertaining and certainly caught my attention. In fact, I ended up buying my shower curtain from this particular website.

You may be thinking, “How can they do that?”

Well, the film “Psycho” is not in the public domain so the website had to pay synchronization rights to the producer of “Psycho” in order to use the shower clip. But the cool thing is that synchronization rights on film are based upon the actual footage used … not the whole video. So the website did not have to pay for the rights for the entire film, just the brief portion of the shower scene.

Now if you have a clever imagination, you can film your own video that will attract attention to your project in the way that this shower curtain company did. You can purchase rights from film producers if you want, or you can simply make up your own video.

Be aware that films created before 1923 are in the public domain. Many of the films published from 1923 to 1963 are public domain material, BUT be sure to check before you use it! You can check this with the US Copyright Office.

Now that you have learned the many benefits of using video advertising, you are probably wondering how to begin. This depends upon whether you want to self market your video on your website or if you want to use an internet advertising agency to market the video for you.

The one way a business knows if its advertising is succeeding on the internet is through statistics. For example, if you are advertising on Google, you get reports on the number of times your video ad was clicked on each month. Then you will have to pay accordingly, and Google will share a percentage of that revenue with those websites that allowed Google to place your video ad on their site.

It is important for you to know how many people click on your ads for many reasons. First of all, if you are advertising on several different sites, and the stats for one site are much higher than the others, you may want to consider changing advertising strategies. If Google is using your ad on a blog and it is getting no activity, this may mean that you owe them no extra money, but it also means that no one is interested in your ad on that website. By keeping track of your statistics regarding ad views, you can tell which sites are worth more advertising and which sites are not.