Insider Marketing Tips

If you want to start just by putting a video on your company website, just do it! You can either have an ad agency that specializes in this to create a video for you, or you can make your own video. Again, this depends upon your advertising budget. But there are many companies out there that are hungry for this sort of work and you may be surprised that the cost is not as high as you may think.

Depending upon your website, you may want to make a home made video. Sometimes these can be more entertaining than the slick, professional videos and people generally like to watch them. Consider the popularity of YouTube, which features many home made videos as well as the old program “America’s Best Home Made Videos.” There can be something more refreshing in a home made video and may actually generate more trust within your customer.

Still, another way is to use a clip from a film. You may not want to go as far as the “Psycho” clip that the shower curtain company used, but there are thousands of films in the public domain that are available. If you can find something appropriate that advertises your company, why not use it?

Come up with a plan on how much you want to spend, whether or not you want a professional to make the video or you want to make it yourself and where you want the video to be placed on the internet. This all depends on budget. But even those companies with a low advertising budget will benefit tremendously from advertising by video on the internet. It is just simply more entertaining.

Now that you are ready to begin using online video advertising, you are probably wondering what type of content you should put in your video? How long should it be? Should it be funny? Should it feature people or just products?

The one thing that you want to make sure that you express in your video is what you are selling. This seems like common sense, but advertising executives in the 1980s often came out with “clever” ads that did not exactly represent what their client was selling. These ads were mostly for upscale products that were supposed to appeal to “intellectuals” and not to the commoners. For the most part, these ads were not successful.

While you do not want to be unclear about what your product is, you also do not want to keep hammering the name of the product throughout the ad. Keywords work well with SEO articles, but are not necessary in a video ad. You want to make sure that you mention the name of the product at least twice, the benefits of having the product and where to get it. You can do this quickly, but must make sure that the name of your business and website is clear.

If you hire someone to create your video, they will most likely present you with several ideas. Advertising people are experts in marketing and very creative. They may come up with the perfect ad, but it’s going to cost you. They will, however, be able to come up with the right way to present the product and your business with the right amount of information, without overdoing it. You can choose one of their ideas if it is something you like.

Suppose, however, you want to make your own video ad? This is relatively easy to do as camcorders are easily accessible and relatively inexpensive. With some imagination, you may be able to come up with something creative that will be remembered.