Examples Of Email Marketing Subject Lines
The very best subject lines are the ones that make a recipient feel that if they don’t open and read the email they will be missing something vital. They should feel like that if they don’t open and read an email message from you that they will be missing out on something really important and may even be ‘out-of-the-loop’.
Curiosity is a strong and powerful human trait that email marketers need to use to make their marketing emails pass the ‘must-open, must-read’ test.
The other very human trait that affiliate marketers need to understand and use is ‘me’. The recipients of marketing emails that you send want you to answer one very important question. That question is the age old, ‘What’s in it for me?” The key word is ‘me’.
Let’s say that you are marketing tax software. What kind of subject line would you write?
“Don’t miss out! We are getting down to the buisness of tax. Learn how to save money on your taxes today. A special $10 offer is included.”
Yuck! That is a terrible subject line.
The first thing that is wrong with it is that it is vague. The second thing that is wrong with it is that it doesn’t clearly state what the email marketing message is. The third thing that is wrong with it is that it doesn’t tease the recipient. The fourth thing that is wrong with it is that the word business is misspelled. The fifth thing that is wrong with it is that it is far too long even though it is well under the 50 word limit.
Result: That subject line would quickly get the email deleted rather than opened and read!
So what would be a good subject line, you ask?
“Tax Relief and a $10 special offer!”
I don’t know about you, but I’d open one that promised me some tax relief and a bonus to boot!
The first reason that this subject line is good is because the very first word is an attention-getter. Everybody is concerned about taxes. The second reason that it is so good is that it is aimed directly at the recipient. The third reason it is so good is that it makes an offer of something for nothing. The fouth reason it is to good is because it is short. Short is a very good thing.
You have 50 words you can use in your subject line but the ones that come after the 25th one are mostly useless.
Examples of good subject lines are ones that are:
1. Brief….and the shorter the better.
2. Direct. Use the most important word first.
3. Ask a question that the reader wants to know the answer to.
4. Have a tease quality. Remember ‘curiosity’ is a common human trait.
5. Tie into current events. In the example above, the email would tie into tax season.
It is common practice to stick a subject line on a marketing email almost as an after thought. The best practice is to start with a subject line that will meet all of the above listed requirements.