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Ther P.S. is one of the most important aspects of writing your email promotions. Most people just scan your email and they will only read the P.S. Which is why you want to summarize the benefits of your offer here.

Another effective way to use the P.S. is to create a tease for an uncoming marketing email or as an incentive to join a teleseminar or a webinar.

The P.S. line can be used either as a hook-setting opportunity or as a baiting opportunity. Whatever way you use your P.S. line, it needs to be ‘above the fold’ or above the scoll line in order for it to be the most effective.

**The only thing that should ever always be below the scoll line is the opt-out option.

Using your P.S. line to ‘set the hook’ means using it to hit the main selling point made in your marketing email one more time.

For example:

P.S. Don’t forget that this product will save you both time AND money. (And provide the URL to the sales page once more.)

Another example would be:

P.S. Don’t forget that this offer ends at midnight on Novemer 16th. (And again, provide the URL to the sales page.)

Yes another example would be:

P.S. Don’t get left out! This offer is limited to the first 200 applicants. (And provide the URL to the sales page.)

Using the P.S. line as bait is a rather simple but very effective sales technique. When I say ‘bait’ (a word that I really dislike), what I am referring to is a tease or an incentive.

Once example of a P.S. line being used as ‘bait’ is:

P.S. Don’t miss the next newsletter. There will be an offer that will amaze you! (Add a link to your subscription opt-in box.)

Another example of a P.S. line being used as ‘bait’ is:

P.S. You don’t want to miss finding out why I got sent to jail which will be revealed during this teleseminar. (Add a link to the squeeze page for registering for the teleseminar.)