Insider Marketing Tips

Whenever we talk about Internet marketing, one of the most important aspects is Website promotion. However, very few marketers understand what a canonical url is and how it can effect your search engine rankings.

Canonicalization is basically the process the search engines use to pick the best url for your Website. As an example you can have the following urls leading back to your site:

www.yoursite.com
yoursite.com
yoursite.com/index.html

The search engines perceive each of these links as a separate url.

So why exactly should you be worried about this? It is well known that building backlinks to your Website helps to boost your rankings in the search engines and increase the size of your coin purse. However, if you are using various forms of your urls, it can have a negative effect on your rankings.

If you are guilty of improper url linking, you aren’t alone. A majority of marketers are making this crucial mistake every day simply because they aren’t aware of it. However, this is easily correctible.

You want to make it as easy as possible for the search engines to determine which url you prefer. Never, ever leave it up to a robot to make a decision about your site that you have total control of. In this business you need every little edge you can get over the competition.

To dictate to the search engines what url you prefer, you must be consistent anytime you are creating a link to your Website. Choose one format such as yoursite.com and use that link format exclusively for both internal and external links. All this means is that when you link to another page on your Website or you are promoting your site, use the same url structure each time.

As you can clearly see, domain canonicalization is really nothing to fear and is easily within your control. Remember, over time, little changes like this can have a big affect on your overall search engine rankings, so stay consistent and you will reap the rewards.