Insider Marketing Tips

I always talk about developing your own internet marketing systems and this is true even for your Wordpress blog.

Since it is well known that WordPress out of the box isn’t very SEO friendly, I always use three extremely important plugins that help to boost my blogs rankings in the search engines.

Platinum SEO Pack
techblissonline.com/platinum-seo-pack/

This is by far the best plugin I have ever come across. It allows you to optimize the post and page titles for the search engines, and will also generate search engine friendly meta tags automatically.

This basically means that now the title of your posts will appear before the blog title in the search engine results. As a quick example, if you were using the term ceiling fans with lights, it would appear before the title. This is extremely important if you are trying to rank for a certain keyword or for boosting your search engine rankings in general.

SEO Friendly Images
prelovac.com/vladimir/wordpress-plugins/seo-friendly-images

The ALT tag is a very underutilized tactic for driving traffic to your site when you are using images. By using this great little plugin, you can properly optimize all of your image tags with your selected keywords.

Now all of the images on your blog can help drive more traffic to your blog. Simple and easy, right?

Sitemap Generator Plugin For WordPress
dagondesign.com/articles/sitemap-generator-plugin-for-wordpress/

Sitemaps ensure that your entire blog will be crawled properly by the search engine robots. If you don’t have a sitemap, you are taking a huge risk, especially with the Google bots.

This plugin will generate a sitemap for your blog and gives you the option to exclude whatever you wish, including pages and categories. It will also allow you to order the items in whatever order you wish.

To install and implement all three of these plugins will take you less than an hour. They are also very user-friendly and come with easy to understand documentation. With careful keyword selection and useful content, your site will now be on SEO steroids!

One of the biggest problems any online marketer must face is the horde of PayPal phishing scam artists lurking in the shadows.This new breed of spammer isn’t trying to sell you the latest fad such as organic shampoo, they are trying to steal your account information.

To avoid being scammed, some marketers have decided not to use PayPal entirely, which is basically cutting off your nose to spite your face. With a little self-education and some common sense, you can easily avoid becoming their next victim.

The first thing you need to know is the common types of emails the phishers are sending.

The most popular is the email explaining that that your account needs to be updated. There is then a link inside the body of the email encouraging you to click it and update your information. A twist on this email is one stating there was some illegal activity in your account. Again you will be encouraged to click on a url that looks like it is from PayPal.

Some other common fraud emails you may receive could state your PayPal password has been changed or you have received a payment and you need to sign-in to collect it

The point of these emails, no matter what form they are in, is to get you to give up your login information. The url in the body will always look like it leads to PayPal, but once you click the link, you will notice the url is entirely different and not related to PayPal at all. This is an obvious tip off that the email is a fraud.

Remember, these scam artists just mass mail out to as many email addresses as they possibly can. So another easy way to know if the email is in fact a scam, is if the address the email has been sent to is not even registered with your PayPal account.

Of course the best way to handle these emails is to never click on the link. If you feel there may be a problem with your PayPal account, log into your account and see if there are any alert notices from PayPal. If you are still unsure, you can always send a support email to PayPal, just to be on the safe side.