Insider Marketing Tips

I have been marketing online since 1998, and in that time, I have had many of my readers and customers ask me about how to make quick money. In fact, I would say that this is easily the most popular question that I routinely hear to this day. While the scope of Internet marketing has vastly changed in the 14 years since I began my own online marketing journey, many of the rules that will lead to your success still remain the same.

For starters, I am going to be upfront and honest with you; there truly are no quick ways to make money online. Everyone I know who is garnering a living from the Internet, has built up a legitimate business that can be sustained over the long haul. These marketers put a significant amount of time, effort and money into building up their businesses. They didn’t look for shortcuts and neither should you.

There are of course many different ways you can make money quick (not always legally), but this is not something that you can make a living from. The reality is most of the fast and easy ways to make money online are scams. If you end up chasing after these easy paydays, you are more than likely to become a victim of one of the many scam artists lurking online. These people prey on desperation.

If you want to build a real business online, you are going to have to be prepared to invest a significant amount of your time and money. In fact, the best possible thing you can do is to invest your money in yourself. This means giving yourself a proper education about the strategies and techniques that it takes to build a legitimate business online. Don’t look for the easy way to do things, and if an opportunity looks too good to be true, in 99% of the cases it always is. There truly is no magic pill to building an online business. It is very much the same as a bricks and mortar business, and if you treat it as such, you will be justly rewarded.

It is also important that you understand that your online business is going to be an evolving thing. You are going to have to continuously invest your money back into your business. This could mean buying e-books and attending Internet marketing seminars each year, or simply reinvesting your profits back into your business in the form of advertising, outsourcing, etc. As a perfect example, several months ago I bought an e-book that laid out a blueprint for how to increase the clicks on your Adsense ads. I invested $30 into this ebook, and by making a few simple changes that the author discussed, I was able to double the click through rate of my ads. Do you see the power in this?

You will find that there are tons of golden nuggets of information in many Internet marketing e-books that are being put out on the marketplace. In many cases you will have to sort through the trash to find these profitable gems. But when you do they are more than well worth the time and money it takes to find them. When you do find this type of information, it can make a significant difference in the profitability of your online business. If you take anything away from this discussion, it should be that all successful online marketer share the same drive and they never look for shortcuts!

Finally, remember that Internet marketing is not for the faint of heart and it will in fact beat you down at times. But those people who are willing to keep getting back up and dusting themselves off, are the ones who will be rewarded with the financial freedom that they are seeking.

One of the most frustrating things for me as a veteran online marketer is the perpetration of the myth that there are easy ways to make money online. Unfortunately, this becomes a very destructive cycle that harms not only newbie marketers, but as you will see it also affects veterans like me.

Because there are so many legitimate marketers and scam artists alike pushing their program as an easy way to make money, it ends up leaving many people feeling jaded when they realize that being successful online takes actual work. Of course, this affects honest marketers like me, because so many people are suspicious of any products in our industry. This is because there is the perception out there that all of us are shysters looking to make a quick buck.

I can tell you that I have been doing this business for almost 15 years now, and my goal has always been to help others. However, this doesn’t mean that I haven’t been accused of being a scam artist by jaded customers on various occasions, simply because these people had been taken advantage of by some other “marketer”. Once I was able to calm these individuals down and have a reasonable discussion with them, I was able to get to the real root of the problem (trust). So as you can see, the fact that this myth is being pushed so hard in our industry, has a huge effect on all of us.

There truly is not one real culprit for this widespread epidemic, but the fact remains that it is a real problem in our industry. In fact, it only seems to be getting worse with more and more people who want to try their go at Internet marketing.

Sadly, the reason people are lead to believe there is easy way to make money online, is simply because most people are truly lazy and want an easy, pushbutton system to success. Even some of the most trustworthy marketers I know will write their sales letter with this in mind. This is why you see headlines discussing how their program is so easy, that even their cat or 12-year-old daughter could do it! They want you to believe that the easiest way to make money online is with their programs.

If you really think about it, do you think the sales conversions for these marketers would be as high, if they were to be completely honest and told you that it took a lot of hard work? We all know the answer to that is no.

I do think it is important to note that for every number of shady people out there trying to take advantage of newbie Internet marketers, there is an equal amount of hard-working and honest marketers. As I mentioned, sometimes even these marketers will use some sales copy tricks to try and get your business, but their programs truly can help you make money online. You simply have to be willing to put in the work to make it happen.

If you really want to be successful online, you need to have a solid work ethic and be prepared to invest your time into your Internet business. I can tell you from almost 15 years of experience, that this will easily catapult you past thousands of other lazy wannabe Internet marketers.