Use Your Newsletter To Build Credibility
Publishing your own newsletter is a great way to stay in touch with your potential customers and helps you develop a trust between both you and your subscribers - which translates into more sales.
Putting an e-zine together does take time… there is no doubt about that. However, unless you have a ton of money to spend on paid advertising to create your online credibility, you will have to make a large time investment.
Even top Internet marketers make use of the e-zine directories. They are very busy people and don’t always have the time to invest in writing their own e-zines. They do know, however, just how important it is for them to stay in contact with the members of their lists.