Web Video Marketing Basics Part 2
Another way to use video to market your product would be if you had a restaurant of some sort. Again, you advertise a “special” on your site that will be good on only a particularly day. For example, on Tuesdays during this month, pizza will be 20 percent off. Restaurants often get business through word of mouth, but if one person sees the ad, they will tell others. Be prepared for an onslaught of customers on Tuesdays and make sure you have plenty of ingredients to make a lot of pizzas.
If you sell strictly over the internet, you should have a database of all of your customer’s emails. If you have not done this, begin doing so immediately. You can easily send them a video advertisement each time you have a special. Make it short and sweet and give them an incentive to ‘act right away.” People often purchase on impulse. One example would be to simply advertise that you are giving free shipping on all orders that are placed on the website within 24 hours. See how well that does for you. It will give the customer an incentive to act quickly and you will make a sale. The longer you give them to act, the better the chances are that they will not act at all and talk themselves out of making the purchase.
If you have a car dealership, you can take tremendous advantage of such a video ad. “From now until Friday, prices on all new models have been slashed!” You can even offer a free gift for those who visit the showroom before the deadline. Car dealers often do this just to get the customer in the door. Once the customer is inside the door, the objective is to not let them leave until they buy a car.
Some dealerships take this approach a little too far, such as the example of the car salesman who threw my father’s keys to his old car on the roof of the showroom. This was not good salesmanship and car dealers seldom behave this way anymore. But they still want to get you into the store so they can use every tactic, short of kidnapping, to get you to purchase a car. Because they know, once you walk out of that showroom, they have lost a sale. People rarely come back.
Another way to keep people interested in your website and keep them coming back is to use the “progressive” ad. Do you remember the old “Folger’s” coffee commercials?
They were popular on television in the 1990s. It featured a man and a woman who were flirting with each other throughout the commercial. Each commercial became a bit more progressive, it was like watching a soap opera. People enjoyed seeing these commercials because they wanted to see if the man and woman would ever get together. This advertising campaign was very popular not only in the United States, but also in the United Kingdom, where it was first conceived. The same actors were used and they used different accents in the different series of ads. The Folger’s progressive commercial was one of the most successful marketing campaigns of its time.
Why not do that on your website? It doesn’t have to be a soap opera format, but as videos are easy to continue to create, upload and delete, you can keep changing your video from time to time and make it a progressive commercial. The soap opera theme always works. People will continue visiting your website to see if the love affair works out or if the murder is solved. And if you can manage this yourself, it won’t cost you anything.
No matter what type of business you own, use marketing techniques combined with video in your sales. Sure, the videos on your website can be entertaining and make your site more attractive. These alone will generate more sales. But when you combine them with old fashioned marketing techniques, you’ve really got is a winner.