Insider Marketing Tips

When it comes to producing a web video, you need invest not only money but time into the production of the web video. But how much time should be invested into each section of the web video. By breaking down your time into percentages, you can see just where the majority of you time needs to be invested.

With a percentage base of 100 percent you break your time down to 50-15-20-15. 50 percent of your time will be devoted to the content and production of you web video. 15 percent of your time will be devoted to Metadata of your web video. 20 percent of your time will be devoted to the thumbnail and the last 15 percent will go to the promotion of your web video.

Your content and production time should be spent on creating the storyline of your video, setting the right lighting and props and of course the actual production. As production does not always go right the first time this is why so much of your time is going to go here.

The metadata of your web video consist of the title, keywords, categories and even the web video description. Your web video will need an appropriate title that will help viewers remember your company’s name. Keywords should be used that describe your web video so that the search engines will recognize your web video. This is especially true if you are placing your web video on video sharing social sites. Your video when placed on these social sites should have an accurate description.

The thumbnail is basically the way you place your video within a web page. This is the dressing of your web video that will make people want to watch your video and see what you have to share with them. This is an important part that is why you will spend 20 percent of your time on this aspect of your web video.

The remaining percent of your time will go on the promotion of your web video. After all what good is your video if not very many people are seeing it. So you need to utilize every available tool at your disposal to promote your web video.