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While the previous posts do not contain any ‘how-to’ information, it is important to impress upon you a sense of the enormous impact online video has had on both the internet, and on network television advertising. Online video will probably be the biggest and fastest growing advertising media for the next few years, so hopefully you’ll be inspired to take advantage of it.

While the majority of videos are posted by amateurs looking for laughs, notoriety, and 15 minutes of internet fame, a savvy internet marketer will find that this service can be used to drive traffic to websites, get sales messages to potential buyers, and to market products and services.

Also, this traffic is relatively inexpensive…Almost free. Online video sites pay for all of the bandwidth for the videos, and most sites host the videos as long as you want to keep them up. So once you’ve covered the initial cost of making the video, your investment may pay off for months or even years without additional fees! (Unlike banner ads which always require more money to keep the ad running).

In fact, as videos get more views, they tend to increase in popularity due to the ranking systems of video sites which tend to favor videos with high view counts in their rankings.

Due to the ‘newness’ of this advertising medium, you can gain a sizeable advantage before this method of promotion becomes competitive.

Take a look at search engine optimization.

When search engine optimization was very new in the mid to late 90’s, one could just add a keyword title to their webpage, maybe add some keyword meta tags to the HTML code, and within days, have a page that ranked at the very top of the search engines. (Imagine what a cake-walk it would be to make money today if that situation existed!)

If you look at the search engine optimization field today, it is a very expensive and very difficult task, fraught with peril, disillusionment and outright fraud. It is extremely difficult to get great rankings and results are rarely if-at-all guaranteed, even with the hard-earned money you spend.

With this in mind, it is a good idea to take action now.

The bar for promotion with online video is currently set very, very low, and the competition is not fierce like it is in SEO.

While having a well ranked video on YouTube is certainly not the equivalent of having a top ranking page for your best keyword in Google, it is comparatively easier to accomplish, and may yield fantastic results immediately, as well as down the road.

It is easy to get many people to view your videos on almost any keyword you choose and it is possible to get a top 10 ranked video in YouTube’s search results with little effort (even with lousy videos).

And despite the huge success and growth of online video in the last year due to Google’s much publicized acquisition of YouTube, there is still plenty of growth coming.

With this thought in mind, let’s now talk about how exactly YouTube works.