Why You Don’t Have To Chase Money To Make A Lot Of It
What on earth do I mean by that?
“Chase the money” usually means that you’re getting into a known lucrative field. For example, imagine for a moment that you were about to enter a University to a get a degree in the field of your choice. If you wanted to “chase the money,” would you become a doctor …or an artist? Would you get a business degree …or an elementary education degree? Would you get a law degree …or a degree in philosophy?
Naturally if you wanted to chase the money, you’d choose the first degree from the above three choices (doctor, business, or law degree).
But here’s something for you to chew on: not everyone who “chases the money” is rich. And not everyone who chose a path related to their passions is poor.
Think about it in terms of online success. If you decided to chase the money, would you jump into the known-lucrative gambling markets? Or would you jump into the sock niche?
The knee-jerk response is to say one should choose the gambling niche if they want to make more than a few bucks online. And yet I know dozens of people who have hundreds of gambling sites online that aren’t making enough to pay their hosting fees. They’re chasing the money, yes …but apparently they’re not running fast enough because they haven’t caught up with it yet!
On the flip side, check out blacksocks.com. There’s a simple site where the owner sells “sockscriptions.” Yes, he sells black socks – and last I heard he sold over a million dollars worth of socks per year.
It’s almost counter-intuitive, isn’t it? Who’d have known you could make that much selling socks …while you could completely bomb out in a market that’s known to be a billion dollar industry?
The best part is that you can see these exceptions everywhere you look. There are people in lucrative niches who don’t have two nickels to rub together, meanwhile there are millionaires in niches that most folks didn’t even realize could be turned into something profitable.