YouTube Marketing Case Study 2
Real Estate Marketing
Video URL: http://www.youtube.com/watch?v=Py1RLRYzgcs
Unfortunately, we don’t have the original video for this case study. However, we can gain ample insight into the success of the marketing campaign just from hearing about this story in various credible news sources.
Real estate agent Krista Miller, who had already experimented with innovative online marketing ideas for her Real Estate business, was inspired to do a walk-through tour of a client’s house and post the video tour on YouTube. After Miller put her video tour on YouTube, her client received multiple offers…And one of the people who viewed the video on YouTube eventually purchased the home.
One of the most interesting parts about this case study is the fact that the video was not professionally created. In fact, the agent created the video herself using the video function on her digital camera (which we will discuss in the chapter on equipment).
While many companies offer to create digital real-estate tours, often for hundreds or even thousands of dollars, here we have an example of a low-budget YouTube video, without any special lighting or special editing which successfully sold a property.
It should also be noted that even if a buyer does not find the video themselves by directly searching YouTube, videos can still be extremely useful and time saving as a sales tool. Instead of having to show preliminary tours to interested house-shoppers, Miller used YouTube and had success selling a high-ticket item…A house.
- Over 80% of home buyers start their search on the internet
- The buyer was from out of state (obviously the video helped the buyer a lot to gain interest).
- The seller got multiple offers and sold above asking price
- The video probably did not get very many views compared to popular YouTube videos but was still a financial success
- The seller used a combination of Craigslist.org + YouTube to make a more powerful sales presentation.
If you are interested to find more information about this story:
http://www.google.com/search?hl=en&q=Real+estate+agent+Krista+Miller&btnG=Google+Search