YouTube Marketing Case Study 3
Windward Reports
Video URL: http://www.youtube.com/watch?v=QeTuQDJDqdM
This is an interesting example of a professionally created commercial for a company that provides Microsoft .NET-based solutions for custom reporting.
It is obvious that there was some budget invested in this commercial which is slightly over 2 minutes.
As of writing this report, the commercial has been viewed about half a million times, and possibly much more owing to the fact that widely successful videos are often uploaded to other video sites by fans.
This is a humorous commercial, and takes a light-hearted look at office life. Due to the fact office workers are spending more and more of their free (or on-clock!) time at video sites, and less time using chat, it follows that funny videos about office life can become immensely popular.
It seems that savvy companies like Windward Reports have recognized the talent of funny short film makers and harnessed it as an advertising workhorse.
What’s also interesting to note is that there are talented-smalltime-hobbyist movie-producers out there who can created quality videos for you on a budget if you want to outsource your video production (we will cover outsourcing in a later chapter).
Lessons:
If you see funny-film makers who can produce consistently funny, hip videos, you might consider hiring them to make a commercial for your product or company.
Really funny commercials on YouTube can get thousands or even millions of views without any additional ‘after-production’ costs. A funny, well produced commercial could be a great investment for almost any product you are considering selling.
Company: http://windwardreports.com/
The video was created by a video production group called ‘Barats and Bareta’.
http://baratsandbereta.com/
http://barney.gonzaga.edu/~lbarats/videos.html
http://www.youtube.com/user/BaratsAndBereta